Consumer Research Expert Or (Senior Marketing Specialist): – Andalusia Group For Medical Services

1. Deliver strategic insights through management analysis on market trends on a regular, and ad hoc basis including channel performance, new product assessments, pricing activities, merchandising trends, and consumer panel analysis among others.

2. Contribute leadership thinking and lead in-depth analysis on key strategic issues such as pricing actions, product assortment, new product introductions, and competitive activity. Provide regular updates to senior management on key issues affecting the company’s marketing mix. Be the expert resource to all departments for consumer and marketplace insights.

3. Participate in cross-functional teams to better understand key issues, uncover insights, and develop recommendations for action or best practice tools.

4. Develop, manage, and improve the organization’s system for accessing, updating, and communicating consumer insights

5. Lead the development of the annual research plan and manage the research budget. Recommend to senior team plan studies, expect results, and ROI

Job Details

Date Posted: 2013-01-06
Job Location: Cairo, Egypt
Job Role: Marketing/PR
Company Industry: Medical/Hospital

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor’s degree / higher diploma

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