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Digital Marketing Specialist – Cairo Jobs


Job Summary: The Digital Marketing Specialist is responsible for overseeing and executing the day-to-day management of the paid digital accounts, continually optimizing the accounts and allocating the budget effectively to achieve effective returns. Supervise paid Search Engine Marketing and Retargeting as the primary digital channels used. In addition, the role of a Digital Marketing Specialist is to work with the Director of Marketing on planning, development and execution of the digital marketing strategy based on data analyses to increase brand awareness, visibility, prospect engagement and lead generation.
Job Description:
Travco Holidays has an immediate opening for a Digital Marketing Specialist to join the Marketing team. The position is conveniently located in the Sheikh Zayed district.
The Digital Marketing Specialist will work collaboratively with our marketing team and interdepartmentally to develop performance reports, create digital KPI’s, analyze and optimize online marketing programs, as well as manages internal programs and external digital marcoms to achieve marketing goals.
The Digital Marketing Specialist will collaborate with the marketing team to create and deploy highly effective campaigns, including email campaigns, online advertising, co-marketing opportunities, SEM and more.
Job Responsibilities
Works with the marketing and merchandising/product teams to execute against channel marketing campaigns and other digital marketing efforts using emerging technology, social media, email, newsletters, SEO and SEM.
• Comfortable with the marketing automation campaigns (Marketo)
• Tactical experience with the creation and execution of email campaigns
• Implementing content strategy in social media channels (Linkedin, Facebook, Twitter)
• Reviewing and goal setting in Analytics
• Responsible for online customer acquisition and generation of sales leads.
• Identifies and executes through both existing and new forms of permission based marketing i.e., email, newsletters, RSS and blogs.
• Identifies emerging marketing trends and future opportunities to promote Travco Holidays and its products and programs through existing and emerging channels.
• Track effectiveness and return of channel marketing campaigns and report on results to upper management.
• Capable of integrating overall marketing strategy and key messages onto the digital realm.
• Brand focused and capable of delivering targeted messages that are in line with key communication objectives and deliver tangible results that are “on-brand”
• Oversee and execute day-to-day management or the paid digital accounts (paid search engine marketing, retargeting, display campaigns)
• Monitor and optimize the accounts to increase brand awareness, visibility, prospect engagement and lead generation
• Evaluate, assess and analyze the effectiveness or all the accounts performance metrics
• Provide insight and tactical recommendation to improve utilizing tools such as Google Analytics, Google Adwords and Facebook Insights
• Develop and implement targeted and scale-able strategies based on data analyses across the different accounts
• Manage and allocate the paid digital accounts budget to achieve effective returns
• Collaborate and support other departments across the group with data analyses, campaign tracking, email campaign analyses and QR code generation
• Keep abreast of industry trends and developments in digital marketing
• Seek out innovative digital marketing techniques to develop and execute test and learn opportunities for continuous optimization and improvement of the company’s digital marketing capabilities.
• Support and liaise with external Search Engine Optimization partners, as appropriate.

Job Details

Date Posted:2017-03-07
Job Role:Marketing and PR
Company Industry:Hospitality/Tourism/Travel

Preferred Candidate

Career Level:Mid Career

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Some local news is curated - Original might have been posted at a different date/ time! Click the source link for details.

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